Kaytlyn Smith

CONTRIBUTOR

About Kaytlyn

Kaytlyn is a freelance copywriter. She graduated from Rowan University with a Bachelor's degree in Journalism and Master's degree in Writing. Outside of freelance writing, she is a full-time editor at an association management firm where she edits nursing journals, textbooks, newsletters, and other special projects

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Business Certifications: Small Business Guide

Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.

How to Plan Ahead for the Holiday Shopping Season

Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.

How to Tell Your Small Business Story

A great narrative about your small business will build trust and connection with your target audience. Here’s how to develop and share your story.

3 Factors Driving Small Business Optimism in Q2 2024

The Q2 2024 Small Business Index shows small business owner confidence is at its highest post-pandemic level, thanks to growth expectations and artificial intelligence adoption.

Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results

These AI and automation-powered strategies can help you level up your email marketing campaigns and generate more ROI.

AI Tools That Help Apply for Grants

These AI-powered tools take the guesswork out of grant writing and help small businesses put their best foot forward when applying for specialized funding.

How to Create a Better Small Business Budget

These expert-approved strategies can help small business owners create a smart and financially healthy budget.

Ready. Set. Scale. Growth Tips from Successful Startup Sunday Swagger

Authentic relationships, community-building, and customer engagement are the key to sustained business growth in the modern world.

Common Startup Mistakes and How to Avoid Them

Avoid frequent pitfalls like lack of market research and poor bookkeeping to set your new business up for success.

Budget Tools and Key Features Your Small Business Needs

Struggling to manage your business’s budget? Here are the features you should look for and some top budgeting tools you can use.