Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
The Opportunities (and Challenges) Weight-Loss Drugs Hold for Brands Selling Everything From Food and Fitness to Fashion
Brands from Noom to Nestlé lean into shifting consumer habits with rollouts like curated fitness programs and smaller-sized meals, as peoples’ use of GLP-1 weight loss drugs takes off.
Demand for Restaurant-Style Meals at Home Drives Grocery Opportunities
Supermarkets are elevating their food offerings to replicate outside dining experiences, including via full-service, in-store restaurants, executives told CO—.
Back-To-School: 5 Key Lessons for Businesses Based on Shopping Trends
Consumers are more value- and cost-conscious than ever, but they still have enough spending power to reward businesses that know how to reach them.
3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win
From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.
Inside the Big (Specialty Market) Growth Opportunity in the $88.9 Billion U.S. Coffee Industry
Yes, it’s a drink, but it’s so much more. Consumers are insisting on it. That’s why premium roasts, novel flavors, and immersive settings are driving sales for boutique coffee businesses.
What It Takes to Develop and Launch a Sustainable Product
The founders of PlantSwitch, Matter, and Repurpose, which make compostable dinnerware, storage containers, and more, share their strategies for landing funding, scaling production, and breaking into big retail.
Remote Work Presents Opportunities (and Challenges) for Suburban Restaurant Growth
How fast-casual chains including DIG, CAVA, and Sweetgreen are expanding successfully in suburban markets.
How Advances in Digital Payments Help Brands Enhance the Customer Experience and Reduce the Dreaded Wait in Line
Biometrics and technology that lets customers pay from anywhere in-store are the next frontier of contactless payments, and interest is growing.
How ‘Retail Concierges’ (Both Digital and Human) Are Poised to Disrupt the Shopping Experience
AI-powered virtual sales assistants and improved tools for store employees will anticipate shoppers’ needs and provide VIP-level service at scale.
Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth
Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.
